Blue Cross and Blue Shield of Nebraska’s Digital Innovation Lab
Founded in 2016, we harness the collective power of BCBSNE’s entrepreneurial spirit, deep health care expertise and data-driven approach to solve health care’s biggest challenges through innovation and technology.
HATCX: Where Innovation Meets Customer Experience
We set visions, create strategies and design compelling digital experiences that empower organizations to address their most complex business challenge—the health and well-being of their employees.
Our Solutions Are Changing the Way People Access and Use Their Health Care Benefits.
Bill Smythe, Vice President of Marketing at Nebraska Bankers Association, saves $800 by “shopping” for MRIs.
“It surprised me that there was that much of a difference in price…I’d never had a tool like HATCX | cost before to help me figure that out.”
– Bill Smythe | BCBSNE Member
You wouldn’t go to the store and make a purchase without knowing the cost of an item, yet our members do this every day with their health care services. Understanding the cost of procedures has traditionally been opaque, with cost information difficult to locate and access.
Blue Cross and Blue Shield of Nebraska recognized the need for transparent cost information. They challenged HATCX to design a platform that gives members personalized results, empowering them to easily and effectively understand their health care costs.
The platform, called HATCX | cost, launched in May 2017 and provides the average cost of procedures, copayment and deductible information, coinsurance percentage and more.
And it’s working. Members using HATCX | cost spent 18.5 percent less on claims between May 2017 and January 2019 when compared to non-HATCX users during the same period.
“We shop for a lot of things, but I don’t think we shop for health care,” said Bill Smythe, vice president of marketing at Nebraska Bankers Association. Smythe saved approximately $700-800 after he downloaded HATCX | cost and found a lower-cost location for a scheduled MRI. “It surprised me that there was that much of a difference in price,” he said. “I’d never had a tool like HATCX | cost before to help me figure that out.”
Blue Cross and Blue Shield of Nebraska’s Digital Innovation Lab, HATCX, continues to create innovate products that make health care easier to use and navigate. We are focused on accelerating digital health transformation through data intelligence and simple solutions in a complex industry. We can’t wait to share our next success story.
We Are Developers, Designers, Scientists and Problem-Solvers Who Are Passionate About Improving the Future of Health Care.
There’s no playbook for innovation, and we like it that way. We embrace a culture of curiosity, and pride ourselves in saying, “yes, if…” before “no.” Being a flat team means we’re empowered to bring forth all levels of ideas—from the courageous to the practical. We are always learning, never settling.
Product Design Manager
Director of Innovation Delivery
Sr. Cloud Infrastructure & Security Engineer
Director of Innovation Delivery
Automation Engineer | Harbinger Partners
Sean O. Mobile Developer
Sripal R. Test Engineer
Consultant | Deliveron
Want to Join Our Team?
Check out our current openings at nebraskablue.com and search for HATCX.
Where Are We?
We are located inside the Scott Technology Center, which has a long history of supporting innovation. The modern, inspiring facility is located adjacent to the University of Nebraska-Omaha Scott Campus, and allows us to collaborate alongside businesses, tech startups and incubators.
BCBSNE Corporate Headquarters
1919 Aksarben Drive
Omaha, NE 68180
HATCX Innovation Lab
6825 Pine Street, Suite 141
Omaha, NE 68106
Have a Question?
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